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Friday, December 12, 2008
Performance as a Feature

 

Although Virtual Earth mapping has the rocking Bird's Eye View for looking at neighborhoods - which for me usually end up being a lot more interesting than the overhead view, especially with the ability to rotate around various angles - RedFin just switched to Google Maps because of the driving need to be able to draw lots of push-pins fast:

"Every millisecond counts" is a "Googley" UX design principle that we remember from Marissa Mayer’s evangelism of speed and that we strongly believe in (see here, here, and here). Users who come to Redfin's site now should see maps load and render just a little bit quicker, which makes us feel a little Googley inside.
 
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